Silent Spring Institute
In partnership with the Silent Spring Institute, The POWER Study is a research initiative that uses social media to educate Black women about harmful chemicals in everyday products and their link to health disparities.
Endocrine-disrupting chemicals are found in everyday consumer products. Through targeted social media influencer campaigns, The POWER Study educates Black women to recognize and reduce their exposure to EDCs.
Published in the Journal of Medical Internet Research, this study provides insights into how digital advocacy can bridge gaps in environmental health awareness and promote proactive, informed choices for better well-being.